One of the cycles that was initiated by Super Monday did not meet the rating expectations: "Viviana en Vivo." On Monday, March 10, El Trece presented three new programs: "Mujeres Argentinas," "Viviana en Vivo," and "The Balls." Despite a good initial reception, Viviana Canosa's program has been constantly losing viewers, especially against the direct competition from Jorge Rial.
The first episode of "Viviana en Vivo" caught the audience's attention due to its confrontation with Jorge Rial, but since then, the numbers have been declining. In light of this situation, Canosa reportedly met with the channel's executives, who are concerned about the program's poor performance. It is said that they have asked Canosa to change the direction of the program's content, moving away from current events and politics to focus more on entertainment and gossip.
Despite the circulating rumors, Adrián Suar and his team have not set specific deadlines to see improvements, but dissatisfaction is evident in the halls of El Trece. The channel is reportedly seeking a renewal of "Viviana en Vivo" to attract a broader and more competitive audience in the current television market.
